t is finally official, as promised Googlelaunched a disavow link tool yesterday afternoon. It was officially launched during the lunch with Matt Cutts at PubCon Vegas.
Yes, Bing launched one months ago so let's get that out of the way now.
Google's Best Spam Reporting Tool
My big issue, as I said before, this is not a win/win - this is the best spam reporting tool Google has launched to date. Suffering webmasters point fingers at their competitors and friends and blame them for their poor rankings, which Google can use.
Matt Cutts said repeatedly at PubCon, on the video (see below) and in the blog post that you should try not to use it, don't use it, really. Why? One example he said is do not disavow internal links - it can hurt. Right, Google is just using this as a "hint" or "signal" now, like they did with the rel=canonical when that launched, but this will be a powerful signal within 6 months - so be careful if you have to use it.
Will all SEOs use it when they need it? I suspect so. Will some stand up like they did with the nofollow attribute and say - no, we won't use it because it is a form of outing? I suspect so. But 99% will use it in a second if they feel they need it.
How Does The Google Disavow Link Tool Work?
Okay, now that you will likely use it, how does it work? Go to this page (currently not linked within webmaster tools) to see the sites you can disavow links for.
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