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Digital Marketing Services

We are result oriented SEO services provider in USA, UK, Australia, Canada And Singapore

Digital Marketing Services

We are result oriented SEO services provider in USA, UK, Australia, Canada And Singapore

Digital Marketing Services

We are result oriented SEO services provider in USA, UK, Australia, Canada And Singapore

Digital Marketing Services

We are result oriented SEO services provider in USA, UK, Australia, Canada And Singapore

Digital Marketing Services

We are result oriented SEO services provider in USA, UK, Australia, Canada And Singapore

Monday, January 27, 2014

Digital Marketing: Complete Process in a Nutshell

India has become more aware of digital marketing than what it used to be almost a decade ago. Now if you think about marketing your business the first thing that strikes your mind is to go online or say go digital. Still you will find so many people around who don’t know what actually is digital marketing, in spite of the fact that they have been practicing it knowingly or unknowingly, being a customer or may be a marketer in some of the cases.
So for them who still need to make their concept on digital marketing clear here in this article we are going to discuss solely about digital marketing and its process.
WHAT IS DIGITAL MARKETING?
“Digital marketing as the name specifies is marketing over the internet through various digital devices.” Although television and radio today fall under digital devices still if exclude these two from the list, marketing through rest all digital devices is digital marketing. We also call it online marketing, internet marketing or web marketing.
What is Digital Marketing process?
Digital marketing process is a systematic method to effectively conduct digital marketing for your business.
Following are the steps involved in digital marketing process in a subsequent order

Visibility

1
How do you make your target market know that you exist? Perhaps by advertising on TV, Radio, newspapers, web and so on. So in a way you do it by getting yourself visible. What so ever be the mode. Isn’t that?
In digital marketing visibility is to get you visible on web, a place where your potential customer can gather information about you.
How to get visibility?
You can get visibility in form of a website, blog, posting articles on various offline and online channels, displaying banner ads on targeted websites, by having a Facebook fan Page, by strating a group on Linked In , by running a video on You tube and so on.

Bringing targeted traffic

2
Once you have the visibility, you do some kind of activity in order to reach out to your potential buyers and bring them on your website. It is consist of two steps, which are:
Step 1:
Reaching out to people who are looking for your product or services. Let’s suppose you are an advertising agency providing advertising solutions and there is somebody who need advertising solution in Delhi and he searches for it on web typing in ‘advertising solution in Delhi ‘ and your company shows up with all other results. This person is actually someone who is already looking for you and you only need to reach out to him and bring him on your website.
Step 2
Reaching out to people who are not looking for your product or services but are a part of your potential customer base.

Engagement

3
Your end objective is to get some sales, for that you need to generate some leads and for generating leads you must engage your customers, you must make them do some activities on your website. Not everyone who visits your website has a buying intention. So serve the purpose for which they have visited your site, it could be anything, they might have embarked upon your website just like that while browsing the website so do some activity to engage them. Let that person do something on your website and this is what we call engagement.
Lead Generation
4
Once you engage people, you generate leads. It can be micro or macro leads. Now, what is micro and macro leads.
Micro Leads
Micro leads are those lead which although have been filled up by people however they are not interested in buying your product at that point of time. For example, a lot of people have downloaded your white paper or e brochure or have subscribed for your blog or newsletter and you got some information, you got some activity going on your website by your target customer however they are, at this point of time, not interested in your product or services or rather not ready to buy them.
Macro Leads
Macro leads are those leads in which the person is more interested to buy and they have filled up an important lead. For example inbound call, someone subscribing for free trial or someone walking in to your center. Macro leads are actually those leads in which chances of visitors getting converted into customers are higher.
Once you convert, it results into sales. You generate micro leads, you nurture them and convert into macro leads, and then you nurture your macro leads and convert them into sales.

Measurement

5
Best thing about digital marketing is that it is not only cost-effective or has wider reach but that you can also measure it at its every part. You can track and measure every single penny that that you spend online. You can calculate ROI on every single penny spent, can figure out which channel are not performing well and can make investments accordingly. Suppose a particular channel isn’t performing well, so you can relocate that budget on a better performing platform. This is how you can increase sales and increase revenue in same amount of money.
You do this through Web Analytics, which is the measurement, collection, analysis and reporting of data over the internet for purposes of understanding and optimizing web usage.

Retention

6
The last step of digital marketing is retention. Retention is getting the same customer back to your website and selling again. You can do this through email marketing, Re marketing and so on.

So this was the digital marketing process in six steps, starting from how to make your potential customers aware of you to bringing them to your website, engaging them, converting them into leads, converting leads into sales, measuring the performance of marketing campaigns and finally retaining the customers. Please let us know in comments it was helpful and if you have any query.
Source:http://dsim.in/blog/digital-marketing-complete-process-in-a-nutshell/

Thursday, January 2, 2014

The number of mobile internet users in India will reach 155 million by March: A Report

Last few months have seen a great augmentation in the number of people using mobile internet in India. Talking about the month of October 2013, 86 million users in India were found accessing Internet through mobile. And this number is believed to reach its double in just a span of six months.
Recently, Internet and Mobile Association of India (IAMAI) did a research and generated a report that suggests that the number of people using internet on their mobile handset is expected to reach 155 million by March this year. And within next three months i.e. till June this year it is believed to reach 185 million. So if you evaluate, about 100 million new users are going to be added in only eight months since the October data. The number of people accessing internet on mobile had reached 110 million in the month of December 2013, as per this report.
“The number of mobile internet users is going to reach 155 million in India by the end of March 2014, and 185 million by June 2014, maintaining a quarter-on-quarter growth of 20 per cent,” a report by IAMAI and IMRB International said.
Talking about the figures related to the urban India, the report reveals that the number of mobile internet users in Urban India will perhaps reach to 126 million in March this year from 103 million in December 2013 and further touch 153 million by June. However, when it comes to the rural India, the number is supposed to increase from 27 million in December 2013 to 32 million users in June 2014.
The report also talks about the average revenue per user (ARPU), which went down to down to Rs 387 from Rs 460 in 2012. And, the amount spent on mobile Internet has reached to 45% in 2013 from 43% in 2012.
The report also reveals that the 35% of the mobile Internet users have been spending between Rs 100 and Rs 500 monthly on their phone. In fact, 9% of mobile internet users are believed to be spending more than Rs500 and only 6% of them are spending less than Rs 100 every month.

Wednesday, January 1, 2014

14 Tips to Accelerate Your Local SEO Success in 2014

Yet another splendid year for marketing is going to pass by and we are all set to make new resolutions and set new goals for the coming year. Now there is something that many marketers usually put in their backlog of ‘to do list’ for the entire year, which we call Local SEO. Perhaps because, it seems a bit complicated to them, but then it is quite effective in bringing the local traffic for your business especially if you have just started it out. Moreover, it is not at all complicated if you are aware with the correct ways of practicing it.
Besides, the New Year is knocking at the door and we had so many updates this year that have an impact on almost everything we do in marketing including the local SEO as well. Obviously, there would a change in the tactics that we had been practicing to accelerate our local SEO success. Here is a list of things you should be doing to boost your local SEO success in 2014.

Create a Google+ Local page

1
Creating a Google+ local page will help you manage your business and location listing that you have on Google places and Google maps and will eventually boost your online visibility. Make sure the page is up-to-date with a photo and all relevant information. Connect to your social media profiles, and create content to make your business brand appear as good as possible.

Register for Google Authorship

2
Get yourself Google authorship and set up your page as a publisher. It not only tracks your identity but also gives you credibility that can only be given by Google verification.

Make use of Pinterest Place Pins

3
Register with Pinterest and make use of its tool called Place Pins that helps consumers find local small businesses. By producing visually engaging content, you can get more consumers for your business through this tool.

Check for duplicate local listings of your business

4
Multiple listings impact your business rank in search engines negatively so you must delete any extra entry of your business in local listing. You might not have created more than one but sometimes when you business name changes its title a duplicate listing accidently gets created. You can make use of the website-‘getlisted.org’ as far as finding duplicates is concerned.

Get registered with Foursquare

5
Foursquare is a wonderful platform that makes customer to visit your website again and again. It also offers a network through which you can stay connected with your customers. Remarkably, there no charge for business listing and app profile.

Get reviews from your customers

6
Good reviews not only help you demonstrate that your business provides value but they also help you rank higher in Google’s ranking pages. So asking your customers for reviews on your product and services is a good idea. However, businesses get penalized by Google for biased reviews so try asking your customers for a real-life review in a much unbiased way.

Make sure your website content is location-specific

7
Search engines while crawling your website see it as valuable and targeted to local searchers if you have location-specific web pages and content. Your blog posts are however not included in it.

Submit your site into local directories

8
Getting into databases will give you more exposure and you can easily do it through directories, which are connected to a number of local listing sites that display businesses in their search results. Some of the most famous directories are yelp, merchant circle and so on.

Add city and state to the title tag of your website

9
People usually overlook the practice of optimizing their website’s title tag but you should always optimize your business for its physical location. This will make your business to rank higher than others especially in case of mobile searchers, which cover a large part of the consumers.

Involve yourself more actively on Social Media

10
You have to be on social media if you want people to easily recognize you. However, being more active on social media doesn’t mean to sell all the time as the main purpose of people on social media is to get engaged more than anything so keep them engaged by constantly producing good and informative content.

Make sure your website is optimized for mobile

11
It is evident from the way people are getting on mobile devices this year that 2014 is going to be year of the mobile platform. So if you do not have a website optimized for mobile or say a responsive website, you are for sure going to lose a lot of business, for more than half of the consumers will be on mobile devices.

Do market research and update your keyword list

12
As far as boosting your organic local search traffic is concerned, you must research and update your targeted keyword list to do so. The market is ever changing and that make sure you identify its needs before your competitors do that.

Build links and citations on high quality websites

13
2014 is going to be a year when digital citations will be required to boost your local presence more than ever. Moreover, if your address is mentioned on high authority sites, local and web search will weigh more.

Use a local phone number

14
Local SEO for your business would need you to localize every aspect even if it is your phone number. By doing so you would be able to track which demographics are calling you. The more details you have about your potential customers, the easier it will be to convert them into sales.

These were fourteen tips that will help your business augment its website traffic from local searches. You need to give some time to local SEO however once it is on the track your website gets rewarded by the search engine for offering a valuable user experience. Make use of the above mentioned tips to optimize your website for the search engines and harvest the ultimate results.