Google will penalize your website for ‘Image Mismatch’!

Google will now be taking a new manual action called ‘Image Mismatch’ if the images on your website do not match with those indexed and displayed by Google in their search results.

As per Google, if you see a message saying ‘Image Mismatch’ on the manual action page, it indicates that the images of your website displayed on Google’s search results pages are different to those displayed on your website. Consequently, there will be a manual action taken by Google against the affected portions of your site, which will affect how your site’s images are displayed in Google. If your entire website is getting affected by manual actions, you will get the list of actions under Site-wide matches however in case only a part of your website is getting affected, the actions will be listed under Partial matches.

However, Google also provides you with the solution to this issue i.e. you need to make sure that the images which are being displayed on your website are exactly same to those being displayed within Google image search results. This behavior may be caused by “anti-hotlinking” tools and you might need to look through your website’s code on the server. After you have sorted it out and once you are sure that your site’s images are being displayed the same both the ways, you can request reconsideration of your website and wait till you get a message in your Webmaster Tools account in this regard.

So now when you are aware of this new manual action, make sure you check the status of your website proactively and stay away from any such action against your website by matching the images that you have on your site to those which are being displayed on Google image search result.

Source : http://dsim.in/blog/google-will-penalize-your-website-for-image-mismatch/

Read More

10 People Who Changed the Internet Forever !

Internet has radically changed our lives in last some decades especially the way we seek things to accomplish our needs irrespective of the area of concern. But here in this blog we are going to talk about who changed the internet itself. Internet has seen many changes since the time it came into existence. So many people have worked and been working on different systems and services who are supposed to be the foundation of internet today. However, still there are a few people who have made some ultimate changes on internet making the life far more technical and effortless for us. For instance the way Google has made search easier and the way Facebook has revolutionized the social networking, one cannot comprehend in words how crucial they have become for us. Let’s go ahead and know the names and contributions of the 10 people who have transfigured internet in a big way.

VINT CERF AND BOB KAHN – TCP/IP

Vint Cerf , the Father of Internet together with Bob Kahn created the TCP/IP suite of communication protocols, which is a language used by computers to talk to each other in a network.

SIR TIM BERNERS LEE – WORLD WIDE WEB

LARRY PAGE AND SERGEY BRIN – GOOGLE INC.

BILL GATES – MICROSOFT

JIMMY WALES – WIKIPEDIA

MARK ZUCKERBERG -Facebook

JACK DORSEY – TWITTER

MATT MULLENWEG – WORDPRESS

CHAD HURLEY AND STEVE CHEN – YOUTUBE

STEVEN PAUL JOBS – APPLE INC.

Source: http://dsim.in/blog/10-people-who-changed-the-internet-forever/

Read More

5 Things you should never Miss in Digital Marketing!

1. Building Long Term Relationship with Customer

1

Here around the market consumers are looking for reliability and clearness. On your part you need to be a good listener rather than being a talker. When you are promoting anything through content make sure you are providing good and useful ample information before selling your product. Besides, it’s good to have a good content but that’s not going to pay off for meager products or services. Moreover, the most remarkable point is that instead of just selling your product try to set up a long-term relationship with the consumer through service and trust.

2. Value Proposition

2

Your value proposition has to be one of the bests as due to the emergence of Social media things easily get viral and people share them among them so frequently and incalculably. Things need to be as transparent as they could be.

3. Web Analytics

3

Use web analytics to get the more diversified data. Try to know what your each customer wants in order to satisfy their needs considering privacy and fairness in your methods at the same time.

4. Trust Building

4

Try applying the ideas from the conventional or traditional marketing to the digital marketing and implement them. Marketing is not just selling your product; it is lot more before and after that. The good aspect of digital marketing is that you can connect to the potential customers and keep them engaged through it which leads to a lot of relationship and trust building. Besides, in digital marketing with the advent of web analytics, you can measure almost its every part if that was worth doing.

5. A Good Content Strategy

5

Obviously you will prefer doing any type of business with people you know. Through your content be it blog, an e-mail, videos or anything of that sort, you are letting the people know about you. It is obvious to work. By the time a customer approaches you to buy a product he has already collected immense information about you and your product and services.

Now when you know these facts you can easily make changes to your digital marketing strategy and have a better one. However, one sentence for hundreds is that keep researching on the digital marketing platform through tools like web analytics while you are constantly growing your business. Try to carry out ideas from traditional marketing into the digital marketing.

Source:http://dsim.in/blog/5-things-you-should-never-miss-in-digital-marketing-2/

Read More

Exact Match Domains No Longer Rank As Well

Late Friday afternoon, Google's head of search spam, Matt Cutts, dropped a bomb on some webmasters and SEOs.

He announced on Twitter that Google is going after "low quality" exact match domains (EMD) to ensure they do not rank well in the Google search results. Matt said this algorithm update only impacts 0.6% of English-US queries.

He has two tweets on this, here they are:

Honestly, I am a bit surprised it took Google so long to do this. I mean, Matt said publicly that Google will look into exact match domains almost two years ago. I would have thought Google would have done something shortly after. Maybe they have and maybe this is just an update to that? I am not sure. But this shouldn't come as a surprise to anyone going after the exact match domains.

I believe Google was slowing pushing this out a few days ago, on Thursday night. I saw an uptick in SEO chatter in the WebmasterWorld thread but I really didn't think it wasPanda or Penguin related, which it wasn't, so I decided to wait it out and see what I could find out over the weekend. It was this, an exact match domain algorithm change.

It seems like many sites were hit, as many webmasters have reported being hurt by this update. A WebmasterWorld thread has several webmasters claiming to be victims. I will do a poll on this in about a week, I don't want to poll our readers until they have time to investigate if they were impacted by this. But it seems pretty significant, especially for SEOs and domainers.

SEOmoz has some early data on who was hit and how many sites were impacted. They say it seems like a pretty big update and shared this chart via mozcast:

Anyway, this is a special weekend report - I rarely do this but hey, I am offline Monday and Tuesday.

Forum discussion at WebmasterWorld, Google Webmaster Help and DigitalPoint Forums.

Read More

More Retweets Lead to More Twitter Followers, Right?

Being a moderately analytical marketer, I should be pretty smart about assuming a correlation between two events that might not necessarily exist. And yet, for the past few years, I’ve foolishly done the opposite. Below is a chart of my Twitter follower growth from Followerwonk over the past 60 days:

The spikes are probably days when I’ve sent some awesome tweets that went viral and reached a lot of new folks who then clicked the “follow” button. What else could they be, right? What could cause large numbers of new followers if not highly successful tweet content?

Thing is, I’ve been getting very suspicious about this connection lately, so I decided to look at my most retweeted tweets over the last two months and compare it to the Wonk chart. Have a look:

If the chart above is too small, you can .

The results seem pretty clear. At least for the past 60 days, there appears to be virtually no connection between days of high follower growth and days of highly retweeted tweets. Perhaps shockingly, during some of those spikes, there are days when I’ve barely sent any tweets at all! The social media marketer in me is ready to pull his hair out with puzzling frustration.

In fact, the only day I can connect to any specific event is August 28th, when I spoke in front of several thousand marketers at Hubspot’s Inbound conference. That likely resulted in a higher than normal follower growth, but the other high growth rate days (August 20th, 22nd and 31st, September 10th and 21st, and October 3rd, 4th and 11th) don’t have any remarkable events to which I can connect them. Moreover, the days when I experienced very strong retweets are actually among the lower follower growth rate days.

My takeaway from this highly unscientific, tiny sample size study is A) I really need to stop assuming I know what correlates with growing a Twitter account and B) I need more data. I haven’t been able to find a study that shows what metrics/activities correlate well to high growth rates of Twitter followers (nor Facebook fans/likes, nor Google+ encirclers). There’s some other interesting Twitter studies out there (e.g. Beevolve’s, Dan Zarrella’s), but the specifics of growth rate for accounts is yet to be tackled (at least from what I could find). Maybe I can ask Peter & the Wonk team to look into this. If you know of any research like this, or are seeking a project that would earn a lot of links/shares/respect in the marketing world, please do share!

Read More

Google's Disavow Link Tool: Their Best Spam Reporting Tool Yet

t is finally official, as promised Googlelaunched a disavow link tool yesterday afternoon. It was officially launched during the lunch with Matt Cutts at PubCon Vegas.

Yes, Bing launched one months ago so let's get that out of the way now.

Google's Best Spam Reporting Tool

My big issue, as I said before, this is not a win/win - this is the best spam reporting tool Google has launched to date. Suffering webmasters point fingers at their competitors and friends and blame them for their poor rankings, which Google can use.

Matt Cutts said repeatedly at PubCon, on the video (see below) and in the blog post that you should try not to use it, don't use it, really. Why? One example he said is do not disavow internal links - it can hurt. Right, Google is just using this as a "hint" or "signal" now, like they did with the rel=canonical when that launched, but this will be a powerful signal within 6 months - so be careful if you have to use it.

Will all SEOs use it when they need it? I suspect so. Will some stand up like they did with the nofollow attribute and say - no, we won't use it because it is a form of outing? I suspect so. But 99% will use it in a second if they feel they need it.

How Does The Google Disavow Link Tool Work?

Okay, now that you will likely use it, how does it work? Go to this page (currently not linked within webmaster tools) to see the sites you can disavow links for.

http://www.seroundtable.com/google-disavow-link-tool-15848.html

Read More

Google Releases Penguin Update 1.1

No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update to its recent webspam-fighting Penguin algorithm. Let’s call it Penguin 1.1.

Google’s Matt Cutts announced the news a short time ago on Twitter, calling it a “data refresh” that impacts less than one-tenth of a percent of English-language searches.

Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0 .1=".1" context="context" english="english" of="of" p="p" searches.="searches." style="margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">

— Matt Cutts (@mattcutts)

Although webmasters and SEOs have been speculating consistently in recent weeks that Google had already pushed out a Penguin update (or several), Cutts specifically says this is the first update since Penguin launched back on April 24th.

Google has described Penguin as an algorithm change that’s aimed at webspam and, more specifically, “sites that we believe are violating Google’s quality guidelines.”

Penguin led to immediate outcries from across the SEO industry, with many questioning if it made search results better or worse. Because it’s an algorithmic change, Google said it wouldn’t consider reconsideration requests made via Webmaster Central, but it did setup a form for webmasters to use if they believe Penguin had hit their sites by mistake.

Even though tonight’s update affects a small percentage of English searches, that form is still online.

For more about the Penguin update, see the articles listed below.

Postscript From Danny Sullivan: In the comments below, you’ll see some people wondering if they haven’t recovered from this update, does that means they’ll never recover and should start over. I’d wait a bit longer before that.

After Penguin 1.0 came out, Google said that anyone hit by that had been penalized. But soon after, there were examples of sites that didn’t appear to be spamming Google but which yet had traffic drops.

A few of these might have been false positives, but it’s far more reasonable to assume that when Google wiped out wide swathes of links, some sites that used to benefit from those links lost credit. In other words, they weren’t penalized — they just didn’t get as much credit as before.

I’m still trying to get Google to confirm this or not, if everyone hit by Penguin 1.0 was really penalized or if there were some who just don’t get as much credit as before, because others were penalized. Stay tuned.
Source: http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518

Read More