Exact Match Domains No Longer Rank As Well

Late Friday afternoon, Google's head of search spam, Matt Cutts, dropped a bomb on some webmasters and SEOs. He announced on Twitter that Google is going after "low quality" exact match domains (EMD) to ensure they do not rank well in the Google search results. Matt said this algorithm update only impacts 0.6% of English-US queries. He has two tweets on this, here they are: Honestly, I am a bit surprised it took Google so long to do this. I mean, Matt said publicly that Google will look into exact match domains almost two years...

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More Retweets Lead to More Twitter Followers, Right?

Being a moderately analytical marketer, I should be pretty smart about assuming a correlation between two events that might not necessarily exist. And yet, for the past few years, I’ve foolishly done the opposite. Below is a chart of my Twitter follower growth from Followerwonk over the past 60 days: The spikes are probably days when I’ve sent some awesome tweets that went viral and reached a lot of new folks who then clicked the “follow” button. What else could they be, right? What could cause large numbers of new followers if not highly successful...

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Google's Disavow Link Tool: Their Best Spam Reporting Tool Yet

t is finally official, as promised Googlelaunched a disavow link tool yesterday afternoon. It was officially launched during the lunch with Matt Cutts at PubCon Vegas. Yes, Bing launched one months ago so let's get that out of the way now. Google's Best Spam Reporting Tool My big issue, as I said before, this is not a win/win - this is the best spam reporting tool Google has launched to date. Suffering webmasters point fingers at their competitors and friends and blame them for their poor...

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Google Releases Penguin Update 1.1

No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update to its recent webspam-fighting Penguin algorithm. Let’s call it Penguin 1.1. Google’s Matt Cutts announced the news a short time ago on Twitter, calling it a “data refresh” that impacts less than one-tenth of a percent of English-language searches. Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0 .1=".1" context="context" english="english" of="of" p="p" searches.="searches."...

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Google’s Penguin Update Makes The Wall Street Journal

The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web. The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 this month, down from $68,000 the previous month. Another small website owner saw roughly 30% of his traffic disappear over night. And another lost 20% of their traffic. Most of the article goes through small business owners who lives have...

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